life’sDHA, a vegetarian DHA, adds tremendous marketing value

DHA, docosahexaenoic acid, is the only omega-3 that supports brain, eye and heart health throughout all stages of life. According to our market research, consumers who are aware of the health benefits associated with DHA omega-3 demand it. Consider this: after just five years on the market, infant formula fortified with life’sDHA accounts for 99 percent of all infant formula sales in the U.S. And infant formula is just the beginning. Recent food and beverage launches from Minute Maid Pomegranate Blueberry Juice to Horizon Organic Milk Plus life'sDHA are exceeding sales expectations and quickly becoming consumer favorites.